The Project
Challenges
Whilst I was working full time as Chickidee's in house designer I was lead designer for all of their home fragrance products. This meant managing each range from concept to production and even distribution.
After receiving die cuts from overseas I would have to determine every element of the design such as selecting fonts, colours from pantone books, composition & producing hand drawn vector illustrations.
Liaising with companies in China was always difficult due to language boundaries and distance.
Due to being the lead designer at the time I also had to create shipping guidelines which was very new to me and required me to design and place icons as well as text onto outer and inner cartons.
Solutions
With a little bit of practice and experience I managed to explain what we wanted and needed from the overseas factories by creating very straight forward visuals. Simplifying everything as much as I possibly could. I started creating rough 3D mockups using illustrator & photoshop in order to should how we wanted each range to eventually look.
I researched into shipping guidelines absorbing information from online in order to guide me through the process.